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“I’m labeled the ‘spender’ of the family, while my wife is the ‘saver.’

In her mind, I never know how to get a good deal.


It’s always a challenge to buy her a gift because she’ll try to find the receipt and return it.


Throwing away receipts doesn’t help—she’ll still feel the money was wasted.


This year, I found a pair of earrings that would suit her perfectly.


They’re about $400, which I think is reasonable.


I’d love for her to enjoy the gift without the nagging.


Any idea how I can make that happen?”

It sounds like your wife values a good deal—and don’t we all?


The trick here is all about perception, which is where the "Framing Effect" can come into play.


The Framing Effect refers to a cognitive bias where how information is presented shapes our perception and influences decision-making.

Try this: show her two other pairs of earrings for comparison—one at a much higher price (say, $2000) and another at a much lower price (like $20).


Then frame your choice as the best value for the price and the most beautiful option among the three.


This comparison will likely help her see your gift as a well-thought-out, conscious purchase decision, making her feel happier and more satisfied with it.


<Identify Your Money Personality>

In the end, a relationship is about how you make each other feel.

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