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Case in point:

"My husband is kind and generous, but he never bothers to save. Any leftover money by the end of the month is guaranteed to be spent.


His philosophy is that money is meant to be enjoyed by spending it. If he can buy something today, he won't wait until tomorrow.


I've managed to carve out some savings from my own income, but I'm not sure if it's enough. How can I persuade him to save?"

When we talk about saving, the conversation typically focuses on benefits and gains, which is great.


However, for some people, that isn't enough motivation—they need an extra push.

Psychologically, losses are twice as impactful as gains. It's more painful to lose $5 than it is joyful to gain $5. This concept is called "Loss Aversion."

In your husband's case, you could emphasize what he's losing by not saving—the potential benefits and future enjoyment.


Take it a step further and imagine what those lost opportunities could have bought him.


Worse, in an emergency, he may have to part with some of his prized possessions to cover unexpected expenses.


Help him list out what he might lose, making those losses more tangible.

In short, if the idea of gain doesn't motivate him, try focusing on what could be lost.

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