Favr TownIf given the choice between sticking with an old friend or an old product, which one would you be more likely to hold onto for a longer period of time? How easy is it for you to abandon an old friend? How easy is it to abandon a product you are used to?
As a merchant, would you want to be an old friend with your customers or an old product for them? For the majority of the population, the answer is clear. That's what customer relationships are all about. However, it's easier said than done. It takes a lot more effort to be their friend than a product provider. That's why customer relationships are valuable, and most merchants just stop at the product level.
What does it take to be someone's friend? Remember their names (duh!), remember your interactions, remember their preferences, have a conversation from time to time, and help each other.
Sure. How can you do that with thousands of customers? That's the magic of technology. You don't need to hire a special secretary to remind you of each guest's name, as seen in "The Devil Wears Prada". A scan of a QR code will bring up their history in front of you so you can start talking like an old friend.
favr.town is the magic technology that can make a merchant feel like an old friend, not just a product, to a customer. Start to build solid friendships with each encounter and transaction. They care about you because you care about them.
